Raphael Merchant
Bricks is the venture I'm building — a media and software operating system for real estate. My role is everything creative: the brand, the visual language, and the production pipeline that turns a shoot into a delivered asset without the chaos.
The Idea
Real-estate media is fragmented: booking a shoot, capturing it, editing, and handing it to the agent all happen in different tools with no shared standard. Bricks closes that loop — one system that carries a property from first inquiry to closed deal, with the visual work treated as a first-class part of the product, not an afterthought.
What I'm Building
- Brand & visual system — the Bricks identity, typography, and motion language, applied consistently from the app to the deliverable.
- Booking → capture flow — the front end of the pipeline: scheduling, shot specs, and capture guidelines that keep every shoot on-brand.
- Delivery standards — how raw capture becomes a finished asset: editing, QA, and handoff that agents can use the moment it lands.
- Close-loop thinking — treating the visual output as data the deal can move on, not just a gallery.
The Product (Pre-launch)
Why It's Mine
The through-line is the same one across every engagement I've led: consistent visual systems at high volume. CoStar taught me what a regional standard looks like at 14,000+ assets. Studio Nostalgia taught me how to define a brand from the ground up. Bricks is where those two lessons become a product.
Pre-launch — product shown is in build, not yet live
