Case Studies
Selected Work

Two studies in elevating brands at scale — one enterprise platform, one growing studio. Both show the same through-line: consistent visual systems, high-volume production, and creative ownership end-to-end.

Case Studies

CoStar GGH regional programme
CoStar — GGH Regional Visual Programme
Sole Regional Creative · 2023–2025
14,000+ listings directed to one standard — and the data accuracy behind every deal made on the platform.
Studio Nostalgia graduation portrait
Studio Nostalgia — Portrait & Brand Direction
Lead Photographer & Creative Direction · 2020–2023
Taking a small, stagnant studio and defining its visual identity and a repeatable production workflow.
Bricks — operating system for real estate
Bricks — The Operating System for Real Estate
Founder · Brand & Production System
Building the venture: a media + software OS for real estate, from booking to capture to delivery to close.

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RAPHAEL MERCHANT · PHOTO ART DIRECTOR & BRAND STORYTELLER · MISSISSAUGA, ON